12/25/2022 0 Comments Mical jordans![]() ![]() These should play a significant role in who you are. The way I break this down is to first identify five core topics you're most passionate about. It also helps your business run more smoothly and profitably because your clients will be more aligned with your brand, so they'll usually be more satisfied. They think, "Well, if I take a stance that someone doesn't like, they might not do business with me." Welcome to the entire point of branding.Īn effective brand not only attracts the right people it also repels the wrong ones, and that's a good thing! This helps you build a loyal tribe that will eagerly buy what you sell and help spread the word. ![]() Most people know the answer to this question, but they also tend to be scared to put that out into the world. So before you can build an effective brand, you have to first know and be able to communicate exactly what you stand for. Who you are is the foundation that every other part of your personal brand is built on. These things are all a part of your brand and are certainly important, but they are the surface on top of the following foundational layers. It's more than all of your marketing materials combined. Let's be clear: A personal brand is far more than just your logo. I was recently talking to a prospective client about a public-relations campaign, and after evaluating their situation, I told him he did not have a personal brand and we would need to fix that before beginning his PR. Related: Michael Jordan's Rookie Sneakers Expected to Sell for Record Price at Auction How can you build a powerhouse personal brand? That's the power of a strong personal brand. economy, and that number has likely only grown since then. In 1998, Fortune estimated that Jordan had a $10 billion dollar impact on the U.S. ![]() The sales-driving impact of his likeness was so powerful that he earned $1.7 billion from endorsements throughout his career. Gatorade, Hanes, Upper Deck, McDonald's and others tapped into the power of his personal brand, too. His endorsements weren't limited to Nike, though. (I recommend reading it because the principles apply to how you perform in your own business.) It's worth noting that his ability to do these things was possible due to his absolute commitment to being the best, as detailed by Tim Grover, his former personal trainer, in his book, Relentless. Fans were enthralled by his elegant moves and ability to seemingly fly across the court and effortlessly dunk a ball. Jordan propelled the NBA's popularity to new heights in the late-'80s and early '90s. Related: Why Michael Jordan Proves Passion Must Precede Leadership What was the impact of Michael Jordan's personal brand? But despite my near-complete ignorance, even I recognize one athlete who is so iconic that nearly 20 years after his retirement, he is still the name and face most associated with basketball - even among people who don't follow the sport. I know so little about sports that the "sportsing" meme you see show up every year around Super Bowl time is a pretty good depiction of my knowledge on the topic.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |